Mind Retreat started in my home kitchen in Burnley, Lancashire. There were many reasons behind the launch of the business but I never expected it to grow so quickly and become a thriving business.
As a busy lecturer at my local college and a mum to three boys, time for anything else was not really an option. One day I decided to make it an option and made some huge lifestyle changes.
Candles have always been something I have invested in over the years, and despite buying all of the major brands and receiving many candles as gifts over the years, I never quite found one that gave me the powerful scent throw I wanted. We were gifted a beautiful Coconut and Lime candle for our wedding 5 years ago. I adored the scent and the hot throw was amazing. Once I had finished the candle I tried to source another but found it was discontinued. I tried many smaller brands too but still never found the ‘right’ candle for me.
Lots of candle testing!
When discussing our future career plans one day in the office with my lovely team, the suggestion was made that I should start my own candle company. It seemed a crazy suggestion at the time, however once I started to research the candle making process, I was hooked. I joined some supportive candle groups on Social Media and through lots of money, time and testing, I perfected my small candle range. Five signature scents to cater for different scent palettes.
The candle testing process is long and there were many times I almost gave up. The science involved in candle making along with wicking, choosing the right wax, sourcing quality oils and all of the other factors that affect the perfect candle, was enough to blow anyone’s mind. Not to mention the legal aspects such as CPL labeling, UFI registrations, insurance….the list goes on.
All about fragrance
I sourced my own Coconut and Lime fragrance oil that smelt incredible. It was the first candle I ever poured and to this day is still one of my personal favourite scents.
Anyway, once I found the perfect technique and wax, wick and oil blends, Mind Retreat was born. Choosing the brand name was actually the easiest part. For me, lighting a candle symbolises my down time. It’s the time of day when I try to unwind and switch off the stresses of the day. It’s a time for head space and to retreat my mind from all of the days thoughts.
In the beginning, I was lucky to have some very talented friends who helped me with the technical aspects of developing a website, setting up an Etsy shop, the relevant business social media pages and taking some beautiful product photography. I am forever grateful for their support (you know who you are!).
Wax melts and more
As Mind Retreat grew (rapidly) I moved from the house into my own workshop, which is the perfect space for not only storing all of my supplies and making the products, but also provides me with the space to run my own ‘pop up shop’. I opened the doors to my first pop up shop last week and it was just brilliant. I will be looking to host more of these in the future. Candles are hard to smell on the screen so it was great for my customers to come and test out new scents and smell the full range.
The rapid growth meant that the website needed developing to a fully functioning eCommerce site. Burnley based company Wow Design came on board and built us a brand new website that went live this month. I could not be happier with the final results.
Over the past 6 months we have seen significant growth in our monthly subscription boxes, which are hand wrapped and boxed each month by my lovely auntie and uncle who have mastered the art of it! Our product range is ever growing, as is our list of fragrances. And with Christmas just around the corner, festive planning is well underway.
I am so grateful to the customer base that we have and to the support received so far. I hope you will all continue to follow us on our journey to see where the future takes us.